Build practical digital marketing skills with a free online Level 2 course. You’ll explore marketing strategy, social media, SEO, email campaigns, digital content and how businesses measure online performance.
This course is designed for beginners and adults who want to build confidence with digital marketing, support their current role or take the first step towards a career in marketing.
Free for eligible learners. Certificate included on completion.
This course may be fully funded for eligible learners through the Adult Skills Fund.
Availability can depend on your location, eligibility and current funding options.
Build job-ready digital marketing skills in 6–12 weeks.
Gain a nationally recognised, accredited Level 2 qualification.
Fully funded for eligible adults through the Adult Skills Fund (ASF).
By the end of the course, you’ll be able to:
This course is made up of manageable units that introduce key areas of digital marketing. You’ll explore how digital tools, platforms and campaigns are used by businesses to reach audiences, promote services and measure results.
There are no exams. You will complete assessment questions based on the skills and knowledge you have gained from the course units below:
Understand how businesses combine offline and digital marketing activity to create joined-up campaigns.
Learn how digital content can be planned, created and used to promote products, services or brands.
Understand the importance of data protection when using digital media for marketing activity.
Explore how businesses review digital campaigns and measure performance against marketing goals.
Learn how social media platforms can be used to engage audiences and support digital marketing campaigns.
Understand how email campaigns are planned, created and used to support business promotion.
Explore how mobile applications can support customer engagement, communication and business activity.
Learn why online reputation matters and how businesses can monitor, protect and improve their digital presence.
This free online digital marketing course is ideal if you want to understand how businesses promote products, services and brands online.
You’ll build knowledge across key areas of digital marketing, including social media marketing, email campaigns, SEO, digital promotional content, online reputation and campaign measurement.
The course is suitable for beginners, so you do not need previous digital marketing experience. You’ll study online with tutor support and complete assessment questions based on the course units, rather than sitting exams.
On successful completion, you’ll gain a nationally recognised Level 2 certificate in Digital Marketing.
This course is a good fit if you want to:
Learn in confidence with support from a qualified tutor throughout the course.
Join thousands of learners in growing both professionally and personally.
There is a greater demand for digital marketing services than ever before. There are almost double the pre-pandemic levels of available jobs.
Source: Herd Digital
Your 3 simple steps to qualification…
You can begin your stress-free journey to qualification by completing the short form on this page.
Once submitted, we’ll instantly match you with a relevant training provider based on your location to complete your enrolment.
Enjoy a flexible and engaging learning experience through an award-winning online platform with support from a qualified tutor.
You can access first-class resources, interactive case studies, and support tools. All available on any device, anytime.
Your nationally recognised level 2 certificate proves you’ve developed essential new skills and in-depth knowledge. The qualification is accredited by either NCFE or TQUK, depending on your location.
It’s a powerful personal achievement that boosts confidence, enhances employability, supports CPD and opens the door to further study or career progression.
This course is for anyone interested in digital marketing and could be a useful step towards:
This course can help you build a foundation in digital marketing, but it does not guarantee employment. It is designed to support skills development, confidence and progression.
Watch recent video testimonials from our learners.
This course is fully funded for eligible learners in England through the UK Government’s Adult Skills Fund.
Your course will be delivered online by one of our approved training provider partners, depending on your location.
Last year, we helped over 140,000 people enrol on free courses. Start yours today…
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Funding isn’t available for Skilled Worker visas, Student visas, Graduate visas, Sponsorship (skilled/seasonal) visas, or any visa with a study restriction.
If this applies, you won’t be eligible for funding.
Start Your Enrolment
Yes, this digital marketing course is free for eligible learners. Funding is subject to eligibility, location and availability.
Yes, the course is completed online. You can access the learning materials remotely and receive support from a qualified tutor.
Yes, you will receive a Level 2 certificate in Digital Marketing upon successful completion of the course.
Yes, this course is designed for beginners. You do not need previous digital marketing experience to apply.
The course covers digital marketing strategy, social media, SEO, email campaigns, digital promotional content, mobile applications, data protection and online reputation management.
Yes, the course includes social media marketing. You’ll explore how social media channels can be used to engage audiences and support digital marketing campaigns.
Yes, the course introduces SEO as part of digital marketing strategy. You’ll learn how search visibility supports online marketing activity.
The course usually takes 6 to 12 weeks to complete, based on around 5 to 10 hours of study per week.
No, there are no exams. You’ll complete assessment questions based on the knowledge gained from the course units.
This course can help you build a foundation in digital marketing. It may support entry-level career goals, further study, CPD or skills development for your current role.
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TQUK qualifications are delivered by The Skills Network.
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