Develop your knowledge and understanding of digital marketing…
Fully funded through the UK Government’s Adult Skills Fund (ASF). No cost for eligible learners.
Build job-ready digital marketing skills in 6–12 weeks.
Gain a nationally recognised, accredited Level 2 qualification.
Fully funded for eligible adults through the Adult Skills Fund (ASF).
The free online digital marketing course is ideal for those who wish to develop their knowledge and understanding of digital marketing.
The course is fully online, UK government funded, and offers an accredited level 2 qualification with a certificate upon completion.
The programme is designed for those who desire to form a foundation due to little or no previous digital marketing experience.
You will Learn the basics of marketing strategy, including social media, Email and SEO (Search Engine Optimisation) as part of marketing campaigns.
Perfect for beginners, the flexible learning format includes expert support without exams.
Start building your digital marketing knowledge today…
Learn in confidence with support from a qualified tutor throughout the course.
Join thousands of learners in growing both professionally and personally.
Source: Herd Digital
Your free course is split into manageable units.
There are no exams. You will complete assessment questions based on the skills and knowledge you have gained from the course units below…
In this unit, learners will understand how to coordinate the use of offline and digital media to generate online traffic and meet business objectives.
This unit aims to equip the learner with the knowledge and understanding required to produce effective material for an organisation’s digital promotional activity.
This unit aims to help learners understand why data protection legislation is important to a business.
This unit will help learners to understand the process and benefits of measuring digital promotional activities.
In this unit, learners will research how to use social media channels to engage with different audiences and will create their own online identity.
This unit focuses on one of the fastest and most consistently growing areas of Digital Marketing. It examines the use of email as a promotional tool for business.
It also places the email within the framework of a campaign, with a selected audience, timing plan and fulfilment a l playing a role towards the commercial effectiveness of a campaign.
In this unit, learners will examine mobile phone applications for business (business apps) and their role in the Digital Promotions mix.
They will look at the content and features of apps used in business, and how an organisation may successfully promote usage of an app.
Learners will understand the importance of online reputation management, how online forums can impact a business’s reputation and the appropriate actions that businesses may take.
3 simple steps to qualification…
You can begin your stress-free journey to qualification by completing the short form on this page.
Once submitted, we’ll instantly match you with a relevant training provider based on your location to complete your enrolment.
Enjoy a flexible and engaging learning experience through an award-winning online platform with support from a qualified tutor.
You can access first-class resources, interactive case studies, and support tools. All available on any device, anytime.
Your nationally recognised level 2 certificate proves you’ve developed essential new skills and in-depth knowledge. The qualification is accredited by either NCFE or TQUK, depending on your location.
It’s a powerful personal achievement that boosts confidence, enhances employability, supports CPD and opens the door to further study or career progression.
Watch recent video testimonials from our learners…
The level 2 certificate is available online through one of our approved training provider partners, with the specific provider depending on your location.
The course is fully funded for eligible learners in England through the Adult Skills Fund (ASF), formerly known as the Adult Education Budget (AEB), which supports adult learning and skill development across the country.
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Our friendly course advisers are here to help you every step of the way.
Whether you have questions about eligibility, course details, enrolment, or need guidance, we’ve got you covered.
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One of our friendly advisors will be in touch to check in and offer free one-to-one support with your enrolment.
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Funding isn’t available for Skilled Worker visas, Student visas, Graduate visas, Sponsorship (skilled/seasonal) visas, or any visa with a study restriction.
If this applies, you won’t be eligible for funding.
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Yes, the digital marketing course is available for adults over the age of 19 who meet our eligibility criteria to study at no cost whatsoever.
We connect you with learning providers that use government funding, in the form of the Education & Skills Funding Agency (ESFA) and the Adult Educational Budget (AEB).
In this free online course, you will have the opportunity to delve into the fundamentals of digital marketing strategy. The course covers various aspects, including social media marketing, email marketing, and search engine optimisation (SEO), all of which play crucial roles in effective marketing campaigns.
By exploring these topics in depth, you will gain valuable insights and practical knowledge that can be applied to enhance your digital marketing efforts and drive successful outcomes.
The qualification for the digital marketing course is a Level 2 qualification. This means that upon successful completion of the course, you will receive a Level 2 certification in digital marketing.
This qualification can provide recognition of your skills and knowledge in the field and can be valuable for career advancement in the digital marketing industry.
Yes, upon successful completion of the digital marketing course, you will receive an accredited Level 2 certificate.
This certificate serves as recognition of your achievement and demonstrates your proficiency in digital marketing.
The digital marketing qualification is accredited by UK government-recognised awarding bodies. These include NCFE CACHE and TQUK, with whom we work closely to ensure our existing courses, and all new ones, meet approved standards of excellence and are certified as such.
NCFE CACHE and TQUK are national awarding organisations that design, develop, and certifies nationally recognised qualifications and awards.
All qualifications are regulated by Ofqual and are the perfect way to boost any CV.
Digital marketing can vary in difficulty depending on your background, experience, and specific focus. It encompasses disciplines such as SEO, social media marketing, content marketing, paid advertising, and analytics.
Each area has its own intricacies and best practices. To succeed, stay updated, continuously learn, adapt, and have a strategic mindset.
With dedication and practical experience, proficiency is achievable.
The digital marketing course typically takes an average of 6-12 weeks to complete. This is based on 5-10 hours of weekly study.
This duration allows for a comprehensive understanding of the key concepts and practical application of digital marketing strategies.
You can only take one course at a time but you can take up to 7 in one academic year.
No, there are no exams, all courses require you to complete assessment questions based on the knowledge you have just gained from the units.
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